Running marketing on an automated basis drives massive operational efficiencies, helping marketers to focus less on labour intensive marketing tasks and more on improving the performance of marketing.
Working with marketing teams, we map all marketing activities and processes across social, mobile, web, email search, content, influencers, affiliates and beyond.
With the marketing KPIs in mind, we identify processes and marketing activities that could be automated in order to improve marketing performance. We then recommend the exact tools to automate those marketing processes and activities.
Standard operating processes, automation settings and content are then planned out with marketing teams to successfully automate marketing and the marketing automation programme is then implemented.