Pro Bike Tool
Customer Devoted work / Our Favourites
Pro Bike Tool dedicate themselves to producing the highest specification bike tools at a value accessible to all riders. Having sold over 300,000 bike tools since 2015, they are the top selling bike brand on Amazon in the US.
Having exponentially grown the Pro Bike Tool brand on Amazon, the business needed to focus on driving (more profitable) direct to consumer sales and to build their brand’s visibility online.
A usability study was done to optimise the layout and conversion rate of the site. The website was rebuilt, SEO optimised and deployed onto a new streamlined server. A series of on-site marketing automations were introduced to cross-sell, up-sell and improve the technical performance of the site. A CRM strategy, triggered emails and full CRM programme was launched.