“I have worked with the team over the past few years on our brand strategy – Their strength lies in their ability to develop actionable consumer insights , get under the skin of the customer and the competition to develop competitive advantage.”
Richard Marshall – CEO, PMB
Emotionally persuasive brand building
Companies that operate in cluttered markets face fierce competition and risk brand commodification without a strongly differentiated brand that is emotionally persuasive.
Lower barriers to entry and online marketplaces such as Amazon have resulted in brands becoming commoditised and consumers becoming disloyal. Many companies have responded by focusing on short term sales promotions rather than cultivating long term brand loyalty and emotional connection with those they serve.
Brands that achieve long term sustainable growth fortify their business by taking a differentiated position in the market. These brands develop customer empathy, champion customer’s needs and provide meaningful value that demonstrates their expertise. By leveraging behavioural insight, these brands create emotional connection and drive brand preference. Our team works with businesses to craft remarkably outstanding brands and elevate brand loyalty.
Organisational fact finding
Marketplace & behavioural insights
Competitor position mapping
Purpose, values, mission and vision
Value proposition development
Brand identity and visual language
Tone of voice and brand personality
Key brand messages and brand story
Typical projects include
Brand identity development
Developing a brand’s value proposition, crafting it’s differentiated market position and building it’s identity based on customer, market and competitor insights.
Brand building campaigns
Planning and launching engaging integrated brand building campaigns that tell stories, deliver value and drive brand preference across social media, search, websites, content and influencers.