Customer Experience Strategy

The UK Ecommerce market: Optimising ecommerce performance

UK online spending now amounts to well over £1 billion of spending every week and is set to continue growing. In order to capitalize on this growth, e-commerce businesses and online service providers should strive to develop customer insight to better understand expectations and meet their ever increasing demands and shopping preferences. Three factors driving …

The UK Ecommerce market: Optimising ecommerce performance Read More »

How Netflix increased subscribers by 400% with customer insight

Insight is the fuel that drives the engine of customer-focused organisations and enables informed businesses to craft compelling and delightful customer experiences. Leading brands are using it to Great effect to engage, acquire, understand and increase the loyalty of customers. Qualifying insight: separating the signal from the noise The challenge for many organisations is the …

How Netflix increased subscribers by 400% with customer insight Read More »

Agile ecommerce strategies you can use right now to accelerate sales

As E-commerce continues its meteoric rise and increasingly looks to become the primary channel of sales, it is imperative that e-commerce businesses defend their market share by keeping track of the latest innovations and opportunities to drive sales. Innovation is great but there is also a danger with some innovations being little more than digital …

Agile ecommerce strategies you can use right now to accelerate sales Read More »

How to build customer experiences that motivate loyalty

A recent report by Gartner outlined that by 2021, 81% of senior marketers expect to be competing mostly on the basis of customer experience. The importance of innovating the customer experience can not be underestimated. While rapid innovation is critical to maintaining a competitive edge, the focus has been heavily placed on automated processes, data …

How to build customer experiences that motivate loyalty Read More »

Customer Devoted Logo

Why You Should Build An Entire Ecosystem Around Your Product

Definition of Product Ecosystem Any type of product or Service Company can expand their core product range, building a suite of complimentary items and enabling customers to extend the functionality of the core product.  This can go off in a myriad of directions and there are many good reasons why you should build an ecosystem …

Why You Should Build An Entire Ecosystem Around Your Product Read More »

Customer Devoted

How to enrich customer experience through gamification

Definition Whilst we have all heard of gamification, what exactly is it?  Gamification is a process which takes a mundane task (such as looking after your bank account) and turns it into an interactive game with points and rewards received when people achieve predefined goals. This approach can improve the customer experience for stagnant industries …

How to enrich customer experience through gamification Read More »