Customer Experience Strategy

Value proposition to improve sales

The value proposition strategies that will make you grow market share

The value proposition is the single most important element in a brand’s positioning strategy and often defines its success (or failure) in the market.  This is a statement which articulates the value that the brand promises to deliver to its customer. It answers the question “why would a customer buy this?”. It must be distinctive …

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Customer experience map can be profitable for customers

How a customer experience map makes your customers more profitable

A customer experience map helps brands focus and refine the experience that they deliver to their customers by enabling brands to identify strengths, shortcomings, and opportunities to better serve and retain their customers for longer. In essence, a customer experience map helps to outline every channel, each variable and all possible paths that a customer …

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Single customer view for improved retention

How to build the single customer view to increase retention right now

With the huge amount of data that is being generated every day, businesses face a real challenge integrating it all into one comprehensive source. Businesses that are unable to do this are at a distinct disadvantage as they are unable to deliver a personalised customer experience which (as we all know) delivers significantly higher marketing …

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Product market fit to scale business

This is the secret formula that Uber used to scale: Product-market fit

Just one year after Uber was launched, it had seen so much growth that they hired one new rider for every 7 rides – without needing to spend anything on marketing.  Social media leader Instagram enjoyed 25,000 signups on its launch date. File-sharing site, Dropbox, went from 5,000 to more than 75,000 signups for the …

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Why personalisation can drive user experience

How website personalisation can drive business performance

According to salesforce, “80% of consumers prefer to shop with brands who provide personalised experiences.” This means creating a customer-centric experience should be a priority for every business.   What is website personalisation? Website personalisation (also known as dynamic website personalisation or web personalisation) is the process of building a tailored web experience for every …

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How social media sentiment analysis can help your business

How to use social media sentiment analysis to get the competitive edge

For brand managers and CEOs, it is vital to know what people think or feel about their brand. In order to manage a brand’s reputation, a business can conduct social media sentiment analysis. Social media insight enables brands to understand what their customers feel about the brand and helps to unearth opportunities to improve customer …

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why data led brand strategy is vital

This is why data led brand strategy is vital in 2020- IOT CRM is here!

As the complex relationship between brand and data evolves and expands, there’s an increasing call for brands to take a fresh look at how they operate and how they handle and use data. Introducing the data led brand strategy. As important as it is, data is only one factor in the evolution of technology.  The internet …

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Factors that drive ecommerce perfromance

5 key factors that drive ecommerce performance – and how to implement

UK online spending now amounts to well over £1 billion of spending every week and is set to continue growing. In order to capitalize on this growth, e-commerce businesses and online service providers should strive to develop customer insight to better understand expectations and meet their ever increasing demands and shopping preferences. Three factors driving …

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11 ways to build robust insight – from a customer insight consultancy

Insight is the fuel that drives the engine of customer-focused organisations and enables informed businesses to craft compelling and delightful customer experiences. Leading brands are using it to Great effect to engage, acquire, understand and increase the loyalty of customers. Qualifying insight: separating the signal from the noise The challenge for many organisations is the …

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ecommerce strategies that will make you increase sales

7 ecommerce strategies that will make you increase sales right now

As E-commerce continues its meteoric rise and increasingly looks to become the primary channel of sales, it is imperative that e-commerce businesses defend their market share by keeping track of the latest innovations and opportunities to drive sales. Innovation is great but there is also a danger with some innovations being little more than digital …

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