Customer loyalty Strategy

How Important are Loyalty Programmes?

Just what is a Loyalty programme, then? While the specifics of each programme might vary, the base functionality remains the very same: a loyalty programme is a marketing system instituted by a company that rewards purchasing practices, thereby increasing the customer’s incentive to remain loyal to the business. A loyalty programme may offer discounts, credit, prizes, or any kind of other benefit that would win the loyalty of a customer.

From Clicks to Bricks: Bridging the Digital Divide to Boost Loyalty

The digital revolution is here. It’s happened. Online shopping has taken over physical stores and high streets around the country are becoming ghost towns, so it’s time to make a decision: Move forward and adopt digital into your stores or get left behind. And here’s five ways to do it. RFID (Radio Frequency ID) Tagging …

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Customer Devoted

Offer Lifetime Value To Your Customers

Definition of Customer Lifetime Value Whatever type of business you have, Customer Lifetime Value (CLV) modelling is vital to understand the total worth that each new customer represents to the business. This can help provide a more realistic cost per acquisition, using this for future marketing initiatives and enabling a company to take a longer …

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