Branding Strategy

How Netflix increased subscribers by 400% with customer insight

Insight is the fuel that drives the engine of customer-focused organisations and enables informed businesses to craft compelling and delightful customer experiences. Leading brands are using it to Great effect to engage, acquire, understand and increase the loyalty of customers. Qualifying insight: separating the signal from the noise The challenge for many organisations is the …

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A framework to build brand trust: Customers buy more from brands they trust

Trust has the ability to define a brand’s market share – it can both create as well as destroy brand value. When people trust a brand, they are likely to purchase more, try new product lines and pay a premium (the ‘trust premium’ is a well-known factor in neuromarketing). Brands that are trusted can enjoy …

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Customer Devoted

This is what brands need to do to keep customers throughout their lifecycle

Why Customer Retention is important Whatever type of customers your brand attracts, they all have a lifestyle. If you are a bank, they begin with pocket money and move up to a mortgage.  Knowing this, companies need to be creating products that specifically cater to their customers’ needs, according to where they are in the …

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