UK online spending now amounts to well over £1 billion of spending every week and is set to continue growing. In order to capitalize on this growth, e-commerce businesses and online service providers should strive to develop customer insight to better understand expectations and meet their ever increasing demands and shopping preferences. Three factors driving […]
Insight is the fuel that drives the engine of customer-focused organisations and enables informed businesses to craft compelling and delightful customer experiences. Leading brands are using it to Great effect to engage, acquire, understand and increase the loyalty of customers. Qualifying insight: separating the signal from the noise The challenge for many organisations is the […]
As E-commerce continues its meteoric rise and increasingly looks to become the primary channel of sales, it is imperative that e-commerce businesses defend their market share by keeping track of the latest innovations and opportunities to drive sales. Innovation is great but there is also a danger with some innovations being little more than digital […]
A recent report by Gartner outlined that by 2021, 81% of senior marketers expect to be competing mostly on the basis of customer experience. The importance of innovating the customer experience can not be underestimated. While rapid innovation is critical to maintaining a competitive edge, the focus has been heavily placed on automated processes, data […]
Trust has the ability to define a brand’s market share – it can both create as well as destroy brand value. When people trust a brand, they are likely to purchase more, try new product lines and pay a premium (the ‘trust premium’ is a well-known factor in neuromarketing). Brands that are trusted can enjoy […]
Just what is a Loyalty programme, then? While the specifics of each programme might vary, the base functionality remains the very same: a loyalty programme is a marketing system instituted by a company that rewards purchasing practices, thereby increasing the customer’s incentive to remain loyal to the business. A loyalty programme may offer discounts, credit, prizes, or any kind of other benefit that would win the loyalty of a customer.
Customer relationship management is often thought of by companies as a simple piece of software that “just works”. Getting your CRM right is a complicated task, with a lot of jargon and settings that, if done properly, can be the biggest driver of revenue for companies.
Neuromarketing sounds scary and difficult, but it’s actualy the opposite! It’s just using a person’s ingrained habits and instincts to your advantage to make your marketing more effective. In fact, you’re probably doing it without realising. Here’s a few techniques that you can use over the next year to tap into your customers and boost […]
The digital revolution is here. It’s happened. Online shopping has taken over physical stores and high streets around the country are becoming ghost towns, so it’s time to make a decision: Move forward and adopt digital into your stores or get left behind. And here’s five ways to do it. RFID (Radio Frequency ID) Tagging […]
Loyal customers are invaluable. They represent future sales and brand advocacy and are worth investing the time and effort to nurture. A new customer can cost anywhere between 5 and 25 times as much as an existing one, but many companies instead focus their efforts on customer acquisition, losing the money already invested. So, here’s […]