Just what is a Loyalty programme, then? While the specifics of each programme might vary, the base functionality remains the very same: a loyalty programme is a marketing system instituted by a company that rewards purchasing practices, thereby increasing the customer’s incentive to remain loyal to the business. A loyalty programme may offer discounts, credit, prizes, or any kind of other benefit that would win the loyalty of a customer.
Posts by James :
- Branding Strategy
- Customer Experience Strategy
- Customer loyalty Strategy
- Neuromarketing Strategy
Customer relationship management is often thought of by companies as a simple piece of software that “just works”. Getting your CRM right is a complicated task, with a lot of jargon and settings that, if done properly, can be the biggest driver of revenue for companies.
Neuromarketing sounds scary and difficult, but it’s actualy the opposite! It’s just using a person’s ingrained habits and instincts to your advantage to make your marketing more effective. In fact, you’re probably doing it without realising. Here’s a few techniques that you can use over the next year to tap into your customers and boost […]
The digital revolution is here. It’s happened. Online shopping has taken over physical stores and high streets around the country are becoming ghost towns, so it’s time to make a decision: Move forward and adopt digital into your stores or get left behind. And here’s five ways to do it. RFID (Radio Frequency ID) Tagging […]
Loyal customers are invaluable. They represent future sales and brand advocacy and are worth investing the time and effort to nurture. A new customer can cost anywhere between 5 and 25 times as much as an existing one, but many companies instead focus their efforts on customer acquisition, losing the money already invested. So, here’s […]