kookie p

Value proposition to improve sales

The value proposition strategies that will make you grow market share

The value proposition is the single most important element in a brand’s positioning strategy and often defines its success (or failure) in the market.  This is a statement which articulates the value that the brand promises to deliver to its customer. It answers the question “why would a customer buy this?”. It must be distinctive …

The value proposition strategies that will make you grow market share Read More »

Customer experience map can be profitable for customers

How a customer experience map makes your customers more profitable

A customer experience map helps brands focus and refine the experience that they deliver to their customers by enabling brands to identify strengths, shortcomings, and opportunities to better serve and retain their customers for longer. In essence, a customer experience map helps to outline every channel, each variable and all possible paths that a customer …

How a customer experience map makes your customers more profitable Read More »

How to build automated sales system with marketing funnels

This is how to build an automated sales system using marketing funnels

According to the State of Marketing report by Salesforce, 67% of marketing leaders use a marketing automation platform. In another report published by Marketo and Ascend2 shares, “91% of the most successful marketers say sales  automation is “very important” to the overall success of their marketing programs. These numbers shows just how important sales and …

This is how to build an automated sales system using marketing funnels Read More »

Improve ROI with marketing audit

This is how a marketing audit can accelerate your marketing ROI today

According to the 2019 State of Inbound Report by HubSpot, “40% of brands consider proving  ROI of marketing investments as one of their top marketing challenges.” Brands are consistently focused on making sure marking ROI is achieved. One of the easiest ways to accelerate this is through a marketing audit. In this article we will …

This is how a marketing audit can accelerate your marketing ROI today Read More »

How to increase customers average order value

+10 things you can do to increase customer’s average order value right now

According to eMarketer’s Worldwide Retail and Ecommerce Sales report, “eCommerce sales are expected to reach at least $4.5 trillion by 2021.” This huge number has made e-commerce marketing fiercely competitive. One of the most important factors which can drive e-commerce performance is Average Order Value. In this article, we will take a look at just …

+10 things you can do to increase customer’s average order value right now Read More »

Path to purchase plays an important role in accelerating your ROI

This is how the path to purchase will make you optimise marketing ROI

The ‘path to purchase’ has changed so much in the past decade but throughout the digital revolution, one core factor that has not changed is purchase decisions: the awareness, consideration, conversion and evaluation stages are still very much the same.  The entire ‘journey’ has transformed with digital but the psychology that drives the purchase decision …

This is how the path to purchase will make you optimise marketing ROI Read More »

Single customer view for improved retention

How to build the single customer view to increase retention right now

With the huge amount of data that is being generated every day, businesses face a real challenge integrating it all into one comprehensive source. Businesses that are unable to do this are at a distinct disadvantage as they are unable to deliver a personalised customer experience which (as we all know) delivers significantly higher marketing …

How to build the single customer view to increase retention right now Read More »

Product market fit to scale business

This is the secret formula that Uber used to scale: Product-market fit

Just one year after Uber was launched, it had seen so much growth that they hired one new rider for every 7 rides – without needing to spend anything on marketing.  Social media leader Instagram enjoyed 25,000 signups on its launch date. File-sharing site, Dropbox, went from 5,000 to more than 75,000 signups for the …

This is the secret formula that Uber used to scale: Product-market fit Read More »

Strategies to improve customer lifetime value

10 strategies to make you increase customer lifetime value & retention

Customer lifetime value (CLV) is a vital metric that defines the long term profitability of a business.  Alarmingly, Criteo published a study in 2018 which says that “only 34% of marketers interviewed were aware of the importance of customer lifetime value”. Additionally, “only 24% of the respondents were monitoring their CLV the right way.” What …

10 strategies to make you increase customer lifetime value & retention Read More »

Use strategic marketing plan to drive business growth

7 steps that will make your strategic marketing plan drive real growth

With so many brands out there building their businesses digitally, there seems to be a focus on going live and executing marketing without building a strategic marketing plan. Get Instagram live, get Facebook live, get the website live. The problem is that you might be selling the product in the wrong way, to the wrong …

7 steps that will make your strategic marketing plan drive real growth Read More »