We turn browsers into buyers and customers into devoted advocates

Customer Devoted is a boutique customer success consultancy with expertise in customer insight development, e-commerce conversion optimisation, CRM and loyalty programmes

shoppinggirl

We diagnose the barriers holding back customer profitability, help businesses accelerate their e-commerce performance and deepen customer loyalty

execute

We are not a strategy consultancy

We execute

agency

We are not an agency

We run customer success programmes

Latest Insights

What Are You Trying To Achieve?

Develop actionable customer insights

Develop Actionable Customer Insight

Is gut feeling and instinct really enough for a brand to achieve it’s ambition?

Develop actionable customer insight

Is gut feeling and instinct really enough for a brand to achieve its ambition?

We map the marketplace, analyse the competition and identify the issues, needs and desires of customers to fully contextualise the challenge faced by our clients and build a roadmap to achieve the brand’s ambition.


Competitor analysis

Customer Insight

Market positioning

Usability studies

Value proposition development
Accelerate eCommerce performance

Accelerate E-commerce Performance

The customer has taken control of the buying journey – are you meeting their digital expectations?

Accelerate E-commerce Performance

The customer has taken control of the buying journey – are you meeting their digital expectations?

A thorough analysis of all e-commerce assets, tools and processes enable us to prioritise and build a plan of action to optimise conversion rates, enhance customer experience, increase on-site engagement and improve customer service.

We develop the strategy, optimise and implement the technology and run e-commerce programmes.


E-commerce conversion optimisation

Website personalisation

On-site marketing automation

Omnichannel customer experience

Digital integrations & tooling
Personalise customer relationships

Personalise Customer Relationships

Have you fully automated and personalised your customer communications to optimise the customer experience?

Personalise Customer Relationships

Have you fully automated and personalised your customer communications to optimise the customer experience and drive incremental revenue?

We streamline customer communications with CRM programmes that deliver tailored messages to customers based on their purchase and on-site behaviour. Our programmes cross-sell, up-sell, deliver tailored promotions and enhance the post-purchase customer experience.


CRM programme strategy

Data cleansing and segmentation

Personalised messaging and content

Platform integration and deployment

Programme management
Deepen customer loyalty

Deepen Customer Loyalty

Are you rewarding your customers to remain loyal, incentivising them to buy more and motivating them to refer their friends to become customers?

Deepen Customer Loyalty

Are you rewarding your customers to remain loyal, incentivising them to buy more and motivating them to refer their friends to become customers?

We unlock total customer value across the customer lifecycle with customer loyalty programmes that incentivise and reward purchases in order to maximise customer retention and lifetime value.


Customer loyalty programme strategy

Loyalty business modelling

Rewards and benefits strategy

Rewards and redemption platform deployment

Loyalty programme management