Producing marketing in combination with the insights developed in behavioural science substantially increases marketing ROI. Persuading browsers to become buyers and influencing existing customers to buy more can be done without increasing marketing budgets.
Initially, developing deep customer insights from quantitative and qualitative research enables brands to understand the psychology that drives a customer’s purchase decision making process.
Those customer insights are then mapped against +200 rules of behavioural science in order to identify and craft the most persuasive and effective marketing message possible.
Those persuasive marketing messages are then built into marketing and advertising collateral across all channels to increase marketing effectiveness.