Just what is a Loyalty programme, then? While the specifics of each programme might vary, the base functionality remains the very same: a loyalty programme is a marketing system instituted by a company that rewards purchasing practices, thereby increasing the customer’s incentive to remain loyal to the business. A loyalty programme may offer discounts, credit, prizes, or any kind of other benefit that would win the loyalty of a customer.
Customer relationship management is often thought of by companies as a simple piece of software that “just works”. Getting your CRM right is a complicated task, with a lot of jargon and settings that, if done properly, can be the biggest driver of revenue for companies.
Neuromarketing sounds scary and difficult, but it’s actualy the opposite! It’s just using a person’s ingrained habits and instincts to your advantage to make your marketing more effective. In fact, you’re probably doing it without realising. Here’s a few techniques that you can use over the next year to tap into your customers and boost […]
The digital revolution is here. It’s happened. Online shopping has taken over physical stores and high streets around the country are becoming ghost towns, so it’s time to make a decision: Move forward and adopt digital into your stores or get left behind. And here’s five ways to do it. RFID (Radio Frequency ID) Tagging […]
Loyal customers are invaluable. They represent future sales and brand advocacy and are worth investing the time and effort to nurture. A new customer can cost anywhere between 5 and 25 times as much as an existing one, but many companies instead focus their efforts on customer acquisition, losing the money already invested. So, here’s […]
Definition of Product Ecosystem Any type of product or Service Company can expand their core product range, building a suite of complimentary items and enabling customers to extend the functionality of the core product. This can go off in a myriad of directions and there are many good reasons why you should build an ecosystem […]
Definition Whilst we have all heard of gamification, what exactly is it? Gamification is a process which takes a mundane task (such as looking after your bank account) and turns it into an interactive game with points and rewards received when people achieve predefined goals. This approach can improve the customer experience for stagnant industries […]
Definition of Customer Lifetime Value Whatever type of business you have, Customer Lifetime Value (CLV) modelling is vital to understand the total worth that each new customer represents to the business. This can help provide a more realistic cost per acquisition, using this for future marketing initiatives and enabling a company to take a longer […]
Why Customer Retention is important Whatever type of customers your brand attracts, they all have a lifestyle. If you are a bank, they begin with pocket money and move up to a mortgage. Knowing this, companies need to be creating products that specifically cater to their customers’ needs, according to where they are in the […]