Bank Of Ireland
Bank of Ireland hired us to increase awareness of its partnerships with the AA and Post Office, as well as improve its standing in the UK banking industry.
We created a video series celebrating the six values of a successful partnership: trust, communication, solving problems, mutual respect, common purpose and complementary skills.
This series – featuring Ford, Cancer Research UK and Paralympian athlete, Millie Knight – was hosted on a microsite created in partnership with the Daily Telegraph and promoted to influencers via the BOI’s social channels, digital advertising and via social influencers.
In the first week our campaign reached more than 500,000 people on social media and generated 100,000 microsite visitors.